What is SEO?
SEO is shorten of Search Engine Optmization. SEO is a process of writing, designing, coding, scripting and programming of your website in purpose for better ranking on search engines. The main focus of SEO is to present the exact content of your website to Google, Bing, Yahoo and other search engines.
Why is SEO so important?
Large amount of internet users are searching via search engines for specific content, website or information. Almost 89% of internet users are looking just for a first page of search engines. That’s the reason why we use SEO for improving our website content and optimizing it for better understaning of Google and other search engines. Result is always good for both users – finding information they are looking and website owners – getting more visitors and ranks at search engines.
Basicly we are maintening strong relationship with search engines to get more from search engines. Our website, shop, information or any other web content is not visible by itself without proper SEO.
SEO can be divided in three different categories which are the most common in usage:
- Organic SEO
- White Hat SEO
- Black Hat SEO
Organic SEO is a phase which describes whole process of getting better rankings at search engines. This phase include writing and describing relevant and quality content for you page, website or article, analysis of key words, link building and using key words in complete content.
White Hat SEO represent different approach like using tactics, strategy and technics which are pointed directly to specific group of people and not by search engines by itself. White Hat SEO also use already made up questions, answers and quality used keywords specially selected for specific content. Linking other relevant recources is also a big plus which is used in White Hat SEO.
Black Hat SEO is something which is totally opposite of White Hat SEO. Black Hat SEO represent everything which is not allowed by search engines. Manipulating with content aiming visitors and search engines by providing all the keywords which are not at all related to something which website represent. This is ovbiously not acceptable by search engines and not recommend to do.
When can we expect the “result” from SEO?
Generally speaking, search engines require at least a month to index a website or content. Google is doing different practice and impletenting this rule every two weeks and up to six or eight weeks. Some websites are indexed weekly and even daily.
SEO is slow and pretty hard process but so much worth it in the end.